Everyone loves to dance in their kitchen.
CLIENT Grundig PROJECT Design Roadmapping TEAM MEMBERS Carine van Loon, Kari Dooren, Nathalie Wei & Poornashri Kandade DATE Sept - Nov 2019
Vittles
The Design Brief
Create a future vision for Grundig and to implement it in a tactical and strategic roadmap.
The Concept
Cooking is, in a way, much like putting on a performance. In order to blow the audience away, one must first get to know their dancing partner. After a while, the level of trust starts to develop. Then, with enough practice, the two are so in sync that through leading and following one another, a stellar performance is delivered and the audience gives a standing ovation. Our vision for the future of cooking is one where you let your kitchen gain your trust, and together experiencing wonderful meals and events.
Spread over three horizons, we designed for Grundig a connected kitchen aimed at Gen Z, of which the majority by the year 2030 will be homeowners. With a virtual personal assistant, Vittles, we give the experience-oriented Gen Z the ability to unapologetically freestyle in the kitchen when they’re cooking for themselves, or to partner up with Vittles and put on a spectacular show when hosting friends and family, all in the comfort of their home.
