Currently, I’m a Strategic Designer at BCG X, formerly known as BCG Digital Ventures, the tech build and design division of the Boston Consulting Group. I joined in May 2022, and since then have been part of the design teams behind epic ventures like ReFresh Food, TM Checker and Smiling Mind’s Beta Program.
Prior to joining BCG X, I worked with companies such as Ford, the Red Cross and Inter IKEA Systems B.V., in the Netherlands throughout my Master’s degree in Strategic Product Design at Delft University of Technology.
See below to learn more about these cases
Ändamål
Designing IKEA’s Omni-Channel Employee Experience
IKEA employees in stores have valuable insights that could enhance the IKEA Culture & Learning department's (ICL) training programs for franchisees. However, communication between ICL, franchisees, and employees has been inefficient and outdated.
Ändamål is a digital platform that enhances the IKEA Learning Offer by providing personalized learning content and development tools. It allows IKEA co-workers to share experiences and feedback, fostering continuous learning and improvement of the IKEA Concept.
MSc Thesis Strategic Product Design, Delft University of Technology, NL
AURA
Make Ford Cool Again
In the eyes of Gen-Z, Ford is not cool. The goal was to create a futuristic concept and strategy for Ford to achieve this by the year 2030. Together with my team, we created our own method of discovering which values of Gen-Z were most crucial to them and how Ford could implement these values into their brand and products.
We ended up stepping away from the conventional products Ford is known for, namely automobiles, and developed concept that would allow Ford to a reform the world of mobility through a form of ‘Emotional Mobility’.
MSc Design Strategy Project, Delft University of Technology, NL
Pangea
Tackling Urban Heatwaves
This project aimed to discover innovative approaches, technologies, and materials for retrofitting existing public structures and designing future ones. Additionally, the team developed a strategy for the Netherlands Red Cross and its RC/RC Movement partners to engage with government and private sectors to implement these principles effectively.
Pangea provides Gen Z with a leading digital platform that fosters global awareness, develops solutions, and mitigates climate change effects, empowering users to contribute their expertise to societal issues and feel valued.
MSc Design Strategy Project, Delft University of Technology, NL
Vittles
Creating a future vision and roadmap for Grundig
Cooking is like putting on a show: understanding and trusting your partner is key. Our future vision of cooking involves forming a trustful bond with your kitchen to consistently create remarkable meals and events.
We designed a connected kitchen tailored for future Gen Z homeowners. Featuring the virtual PA Vittles, this setup allows Gen Z to either freestyle confidently when cooking alone or collaborate with Vittles for an impressive culinary show when entertaining guests, all within the comfort of their home.
MSc Design Roadmapping Project, Delft University of Technology, NL
